|Big Data Platforms for Marketing|
Siloed Marketing Platforms?
Garbage in, Garbage Out?
Getting to Data Driven Decisions
Now, Here's The Hard PartIn one of my recent posts, I claimed that the CIO and technologists are in a different time zone than their Marketing colleagues. Chances are, the technology organization hasn't invested in all these platforms and even if they did, they are probably lacking sufficient talent to operate them perfectly. Marketing needs these capabilities today, but the technology department can't respond with a long up front project to invest in platforms, integrations, and talent development.
IT needs to partner with Marketing and deliver incrementally while investing.