How Using Big Data Can Be Beneficial For Your Business

Using Big Data

By Ashley Lipman

In a recent study, marketing professionals claimed that understanding the interactions their customers had across all of their touchpoints was their biggest challenge. For years, business owners have relied on customer data to help them with things like setting a course for things like marketing and even product development.

While most business owners understand how useful big data can be, many of them are intimidated by the thought of collecting and analyzing this information. Working with software developers is a great way for a business owner to customize their methods of data collection. Are you interested in how developers can help you with the use of Java and other programming languages? If so, be sure to read the Java code coverage tool Cobertura article by Loggly.

The following are just some of the benefits that come with using big data.

The Ability to Make Sound Decisions in a Timely Manner

As any business owner knows, striking while the iron is hot is the key to having a successful company. Knowing when to ramp up certain marketing campaigns or product lines is only possible with the power of data. Modern data collection and analyzation systems are able to sort through lots of information in a timely manner.

Once you have the analytics from this data, you can decide what direction your company needs to take. Failing to use data to make these important decisions can lead to lots of problems. The last thing you want to do is make a wrong move due to a lack of information, which is why using big data is so important.

Giving Your Audience What They Want

Being able to predict the needs of your audience is the key to keeping customers loyal and happy. Instead of trying to use a crystal ball or a gut feeling to determine these needs, you need to use data. By analyzing all of the customer data you collect, you can see what types of products and services they will respond to.

By using facts and data to determine what new services and products you need to develop, you can mitigate the risk associated with these projects. In most cases, a lot of time and money is invested in the development of new products and services. This is why you need to use all of the tools at your disposal to avoid going in the wrong direction on these projects.

Accessing happy customers with big data

Assessing How Happy Your Customers Are

Once you have attracted new customers, you need to make sure they are receiving the best possible care. The larger a business gets, the harder it will be for a business owner to oversee every customer interaction. Instead of letting this get in the way of growth, a business owner will need to use big data to help them out.

This data can provide you with some insight into how satisfied customers are with the existing service they are receiving from your company. If you notice that the data coming in is showing high levels of customer dissatisfaction, you need to find a way to fix this problem.

Turning a blind eye to these problems will only lead to big problems in the future. Failing to nip these types of problems in the bud can cause you to lose a massive amount of customers.

Are you interested in using big data for your small business? If so, working with experienced IT professionals is essential. These professionals will have no problem helping you collect and analyze data from your customers. Attempting to do this work on your own will generally lead to crucial mistakes being made.

This post is brought to you by Outreachmama and Loggly. The views and opinions expressed herein are those of the author, Ashley Lipman and do not necessarily represent the views and opinions of StarCIO. Photo credits to Pixabay and Pixabay.

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About Isaac Sacolick

Isaac Sacolick is President of StarCIO, a technology leadership company that guides organizations on building digital transformation core competencies. He is the author of Digital Trailblazer and the Amazon bestseller Driving Digital and speaks about agile planning, devops, data science, product management, and other digital transformation best practices. Sacolick is a recognized top social CIO, a digital transformation influencer, and has over 900 articles published at InfoWorld,, his blog Social, Agile, and Transformation, and other sites. You can find him sharing new insights @NYIke on Twitter, his Driving Digital Standup YouTube channel, or during the Coffee with Digital Trailblazers.