So let me suggest a few other digital transformation investments you may have overlooked. These are the less sexy investments that should underpin some of your more strategic initiatives.
- Data quality and master data management - It's really hard to push Big Data, analytics, and BI programs when underlying data issues have limited attention or are not addressed. If you're trying to become a more data driven organization or leverage data in product development, investing in data stewardship practices which includes data quality and master data management is recommended.
- Sales intelligence - If you're digital transformation includes delivering new products and strategic product enhancements (it should!), then you're going to want to track how existing sales channels, new sales channels, and changes in sales strategy impact selling new digital products versus incumbent products. Even if this can be accomplished with out of the box CRM reports (which is unlikely), you'll still want to put instituting sales intelligence on the strategic roadmap to drive training and process changing.
- Citizen development and citizen data science programs - Are your development resources stretched? Are you struggling to hire data scientists? Are you falling behind creating and updating enterprise applications in parallel to your strategic investments? Do you have millennials on staff that are capable of taking on more technically challenging work but need business and technical direction? If you answered yes to several of these questions, then you might want to look at sponsoring a citizen development program. See my previous right ups on practices for citizen development programs or how to kickoff a citizen data science program. Also, see InformationWeek's recent write up on my team on how one IT shop applies low code development practices.
- Customer experience monitoring - As you're deploying more customer facing applications, you have to consider how to best monitor the end user experience and the health of the underlying systems. To best monitor systems for digital threats and issues, it's probably a good time to review technologies and approaches to threat monitoring, intrusion detection, and application level monitoring.
- Workforce enablement - While many organizations have invested in tools for collaboration, enterprise mobility, unified communications, and agile project management there is still room to address other workforce enablement practices. Are you encouraging and measuring the shift off email to collaboration tools? Are you actively looking to reduce the number of hours in meetings? Are you measuring employee engagement in your innovation and portfolio management programs?
Another view through the Digital Lens to make your organization smarter and faster.