Why CIO Should Participate on Twitter

100 Most Social CIOs on Twitter
@ValaAfshar on @HuffPostTech
You blog? You post frequently on Twitter? You have the time? 

These are frequent questions I here from CIOs and other professionals. In addition to these questions, some voice security concerns or worry about how to interpret their corporate social media policies. When they think about participating - not just joining - a social networking platform, they question "What would I talk about?"

So allow me to answer this question for myself. Why do I participate on Twitter - and why other CIOs and IT executives should consider it. Here's why I tweet -

Share knowledge - Most CIOs agree that an important part of their role is to teach and educate others about technology, information, and business process. So when I read a good article, I share it on Twitter with followers.

Network with CIOs - I get out to events as much as I can, but not frequently. Twitter offer  an easy, low investment tool to network with CIOs by following them, retweeting them, or replying to their posts.

Be a spokesperson - As a CIO, I am a leader with a voice that should reach customers, suppliers, employees and investors. Though I tweet and add the disclaimer, "Tweets are my own", my participation is thought leadership and promotes my company and personal brand.

Share interests and values - Being human online, within your boundaries for your privacy, has some advantages. I've developed more meaningful connections and learned from others that share common interests. My team learns about me, making it easier to engage with me on a personal level. 

Identify experts and recruit talent - I use Twitter to identify talented individuals based on their contributions and online personas. I then establish a dialogue and relationship with them well before I need to recruit or hire for a position.

Participate during conferences - by sharing my key takeaways and following the conversation using the event's hashtag. It's an easy way to meet new people when at an event.

Get some recognition - Thanks @ValaAfshar for listing me on the Top Social CIO on Huffington Post.

One of my related posts from the archives: Top CIOs talk Social Networking and Policy

What did I miss?




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