Digital Transformation is not a 9-5 Job

It's the last week of summer, so maybe take some time to reflect on your team's performance over the last several months. Has your team come up for air after adjusting to COVID, remote working, and realigning digital transformation priorities? 

Digital Transformation Empathy

Because before diving into the end of year budgeting, planning, and moving transformation programs forward, I want to share and important realization. Your staff knows this all too well, but leaders often forget this fact:

Digital transformation is not a 9-5 job.

It may sound odd saying this now that many businesses have adjusted to more flexible work schedules. So maybe, I need to reword this as:

Digital transformation doesn't happen easily within a 40-hour workweek.

Refocus Your Team on Realistic Priorities

Just think about it for a second. Everyone had a day job before you asked them to take on a role in the transformation. Sales were selling, marketers were running campaigns, and operations were servicing different aspects of customer needs. Before the transformation program, technologists were supporting applications, upgrading infrastructure, and responding to service requests. 

Even employees who spend the majority of their time on projects, agile development teams, innovation programs, research, data science experiments, and other business initiatives are often asked to take on greater responsibilities and increase their velocity during digital transformations.

Reflect, Listen, and then React

So take a break this week (I am!), and before you come back, listen to your staff before piling on a new set of marching orders or driving new urgencies on transformation initiatives.

If you don't know where to start, consider some of my suggestions from previous posts:

Enjoy the end of summer. The new normal means that we don't really know exactly what to prepare for next, so keep plans strategically simple. Turn on the empathy before hitting the gas pedal. 

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About Isaac Sacolick

Isaac Sacolick is President of StarCIO, a technology leadership company that guides organizations on building digital transformation core competencies. He is the author of Digital Trailblazer and the Amazon bestseller Driving Digital and speaks about agile planning, devops, data science, product management, and other digital transformation best practices. Sacolick is a recognized top social CIO, a digital transformation influencer, and has over 900 articles published at InfoWorld,, his blog Social, Agile, and Transformation, and other sites. You can find him sharing new insights @NYIke on Twitter, his Driving Digital Standup YouTube channel, or during the Coffee with Digital Trailblazers.